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Why are there so many different shampoos on the market?

The shampoo industry is currently worth $30 billion. It’s big business and big companies led by Procter Gamble, Unilever and L’oreal. Shampoo is big business and they all want their piece of the pie.

How do I know which one is for me?

Be very honest with your hair type - is it fine, medium or coarse?

Does it tend to be dry, oily, or just normal? Read the info and choose accordingly.

Do celebrities I see on social media/magazines really use the products they say??

No, not usually. Most endorsements are part of an organized product placement to convince you to buy. They get paid.

Are your products organic?

No. Costs are high. Certification can be questionable on a worldwide basis. Chemicals are often imported from anywhere due to supply issues. We trust our local provider to buy safe high quality ingredients.

How were your products tested?

All of our products were tested in salon.